Notwithstanding claims that the shirts are intended to parody the Nazi dictator, many view them as mocking instead the victims of the Holocaust, trivialising their suffering, and pandering to neo-Nazis - a well-known Melbourne law firm reportedly described them as "pro-Hitler merchandise" - and moreover the shirts are said to be popular among white supremacist and antisemitic groups such as Stormfront. http://www.redbubble.com/people/hipsterhitler and http://www.stormfront.org/forum/search.php?searchid=10888218
"[M]y grandfather was the sole survivor of his family due to Hitler’s regime and I do not apologize for my disgust of this allowable and repugnant content," was a typical online reaction regarding the controversy that dragged on for a number of weeks before the decision to withdraw the items from sale was reached following overtures by the Melbourne Anti-Defamation Commission, whose president is quoted on the J-Wire news service as saying:
"It’s not a matter of free speech or censorship. It’s a matter of sensitivity and decency...
As a Jewish organisation we have a particular sensitivity to antisemitism and this led us to get in touch with RedBubble after a number of complaints about Hipster Hitler... RedBubble has shown commercial interests don’t have to lack values and sensitivity to human experience, just as the AFL [Australian Football League] has shown it won’t tolerate racism. Jewish Australians still experience antisemitic abuse from time to time, particularly when passions run high over the Middle East. We need to know all Victorians will stand up against hate."