In the wake of Natal's findings, Noam Bedein, Director of the Sderot Media Centre, has issued an open letter urging the mainstream media to alter the way it reports attacks like the one in the video:
"The disproportional coverage of these rocket launchings and explosions is found in a dry, terse report on mainstream media that takes a few seconds of news time. The issue is barely mentioned by the MSM [mainstream media], who state (luckily so far) only that there were no injuries and no damage to property. That is not really the case, as anyone who lives in constant dread of the next missile knows well.
Sderot Media Center urge you to emphasize these strikes more emphatically, to describe them as illegitimate and criminal examples of warfare against innocent civilians. Otherwise, what the media are aiding unintentionally is tacit acceptance of Islamic extremist terror against innocent civilians.
We ask that you change your reports to the following:
1.If there are no injuries, it is important to stress that there were no physical iinjuries reported.There surely are mental injuries, even though we will not let the terrorists change our lives.
2. It is crucial to mention each time how many rockets have been launched against Israel since the last ceasefire of January 18, 2009.
As of today, July 15, 2011, there have been 788 rocket launchings from Gaza aimed at the southern residents of Israel. This has to be brought home again and again so the world will know.
We have decided to write this open letter to all the mainstream media and ask for a change in awareness of the significance and after-effects of this constant bombardment of people trying to live normal lives in an area that has never been disputed even by the UN, that is, unless the very existence of the State of Israel is in dispute." http://www.israelnationalnews.com/News/News.aspx/145768