To quote the Jewish News, the survey
"also highlights the extent to which the media shapes British views of the Jewish state. Of the 529 first-time easyJet travellers to Israel, 57 percent reported having a ‘much’ or ‘slightly’ better impression on their return to the UK – rising to 65 percent among the 172 respondents who had never previously been at all.
A huge 78 percent said they would visit again
Exactly half of the total 290 men and 239 women said their impressions had been inaccurate, while just 27 percent said it was accurate...."For more on this, including the mixed reaction of Israel's ambassador to the UK, Daniel Taub, see here